WhitePhoto

AMAZON PRODUCT PHOTOGRAPHY · UK

Images that pass Amazon's rules and stop the scroll.

Professional Amazon product photography built to Amazon’s exact technical specifications — pure white background, correct resolution, and compliant formats that get your listings approved and convert browsers into buyers.

RGB 255,255,255 compliant

7–10 day turnaround

Post products to studio

Commercial licence included

75%

of shoppers say product images influence purchase decisions more than any other factor

RGB 255

Amazon’s exact background requirement — impossible to achieve reliably without professional equipment

1st

reason listings get rejected or suppressed — non-compliant images

10

images slots per listing — most brands under-use them and leave conversions on the table

WHY IT MATTERS

Amazon isn't like other
platforms.

Amazon has the strictest image requirements of any major ecommerce platform — and the penalties for non-compliance aren’t just rejection. Substandard images suppress your listing in search results, reduce conversion rates, and can lead to account warnings.

 

Most photographers can take a nice photo. Far fewer understand Amazon’s technical requirements well enough to guarantee compliance at the equipment level — not just in post-production.

 

At WhitePhoto, Amazon compliance isn’t checked at the end of a shoot. It’s built into the brief, the lighting setup, and the export process from day one.

 

  ✓  Pure white background achieved in-camera, not just in Photoshop

  ✓  Every image verified against Amazon’s current image guidelines

  ✓  JPEG files at correct resolution and colour profile

  ✓  Product fills minimum 85% of frame on main image

01

Main image compliance

Pure white background (RGB 255,255,255), no props, text, or watermarks. Product must fill at least 85% of the image frame. Failure means your listing won’t show in search.

02

Main image compliance

Slots 2–7 are your opportunity to sell — dimensions, materials, benefits, size comparisons. Planned and shot as part of a structured image system, not improvised.

03

Lifestyle and A+ content

Amazon A+ content and Brand Story modules require specific lifestyle imagery. Shot with the same technical precision as your compliance images — consistent across your whole catalogue.

AMAZON IMAGE REQUIREMENTS

Every requirement.
Met by default.

Amazon’s image guidelines exist to protect the buyer experience. These are the key specifications — all built into every WhitePhoto shoot brief automatically.

BACKGROUND

Pure white

RGB 255, 255, 255 — achieved in-camera with studio lighting, not approximated in post. Amazon’s algorithm can detect off-white.

RESOLUTION

1000px minimum

Short side must be at least 1000px to enable Amazon’s zoom feature. We deliver at 2000px+ for maximum zoom quality.

PRODUCT AREA

85% of frame

Product must fill at least 85% of the image area on the main listing photo. Framed and verified per product, per shoot.

FILE FORMAT

JPEG / TIFF

JPEG (preferred) or TIFF. Correct colour space (sRGB). Named and sized for direct upload — no extra work on your end.

MAIN IMAGE RULES

No text or graphics

No logos, watermarks, props, or text on the main image. Borders, colour backgrounds, and mannequins also prohibited.

IMAGE SLOTS

Up to 10 images

Amazon allows 9 images + 1 video. We plan a shot list to use all relevant slots — most brands waste 4–5 of them.

Note on “fixing” non-compliant images in post-production: Removing a grey background in Photoshop and replacing it with white does not produce RGB 255,255,255. Amazon’s automated systems detect the difference. The only reliable way to achieve true white is with professional studio lighting — which is exactly how every WhitePhoto shoot is set up.

THE DIFFERENCE

A complete Amazon image
system.

01

Pre-shoot brief

We agree your full shot list before anything is photographed — main image, detail shots, infographics, and lifestyle. Every image slot is planned with a purpose.

02

Main compliance images

Pure white background, correct product fill, true RGB 255,255,255. Shot in a controlled studio environment with calibrated lighting.

03

Detail and angle shots

Close-up details, multiple angles, scale references where needed. Gives buyers every visual answer before they feel the need to ask a question.

04

Infographic base images

Clean, evenly-lit product images specifically prepared for infographic overlay — showing dimensions, materials, benefits, and features.

05

Platform-ready exports

Files sized, named, and formatted for direct Amazon upload. Both full-resolution and web-compressed versions included.

06

Full commercial licence

Use your images on Amazon, your website, social, email, and print — no restrictions, no ongoing fees.

  ✓  7–10 working day standard turnaround

  ✓  Shoot settings documented for future consistency

  ✓  Products returned after shoot

  ✓  Direct communication with Kseniia throughout

INVESTMENT

Transparent pricing.
No surprises.

All packages include professional editing, commercial usage rights, and platform-compliant exports. The Image Review helps confirm which package is right for you before you commit.

LAUNCH PACK

£219

1 product · 10 images
7–10 working day delivery

£21.90 per image · all-in

BEST FOR

“I have one new product and I need to launch it properly.”

 – 10 professionally edited images

 – Pure white background shots

 – Hero shot

 – 1 styled or contextual shot

 – Platform-ready exports — Shopify, Amazon, Etsy

 – Full commercial licence

 – Infographic is available as extra cost

The Launch Pack costs £219 and includes 10 professionally edited images for one product, covering white background and one styled shot, with full commercial licence and platform-ready exports.

GROWTH PACK

MOST POPULAR

£399

Up to 3 products · 20 images
7–10 working day delivery

£19.95 per image · all-in

BEST FOR

“I’m building a product range and need consistent imagery across my store.”

 – Pre-shoot strategy session

 – 20 edited images across up to 3 products

 – Multiple angles per product

 – White background + styled shots

 – Marketplace & social-ready crops

 – Lighting documented for future shoot consistency

 – Full commercial licence

 – Infographics are available as extra cost

The Growth Pack costs £399 and includes up to 20 professionally edited images across up to 3 products, covering white background and styled shots, with full commercial licence and platform-ready exports.

CATALOGUE DAY

£799–1,200

Full day · custom scope
Priority turnaround available

Best per-image rate

BEST FOR

“I’m launching a full product range or refreshing my whole catalogue.”

 – Full-day shoot — up to 8 hours

 – Creative direction included

 – Product + lifestyle imagery

 – Unlimited products within the shoot day

 – Full shoot documentation for catalogue consistency

 – Priority 5-day turnaround option

The Catalogue Day package ranges from £799 to £1,200 and includes a full-day shoot of up to 8 hours, covering large product ranges with consistent imagery, creative direction, and full commercial licence.

Not sure which package is right for you? The free Image Review is the easiest way to find out — we look at your products, your platforms, and your goals, and give you an honest recommendation before you commit to anything.

COMMON QUESTIONS

What brands
usually ask
before booking.

Everything you need to know before getting in touch. If your question isn’t here, the free Image Review is the fastest way to get an answer.

Does Amazon really rejects images that aren`t true white?

Yes. Amazon uses automated systems to detect whether main images meet their white background standard. A background that looks white to the eye may still read as RGB 245,245,245 or similar, which triggers suppression. This cannot be reliably fixed in Photoshop — it needs to be achieved in-camera with professional studio lighting..

Do I need to bring my products to the studio?

No — most clients post their products directly to the studio in Northamptonshire. You’ll receive the studio address after booking. Products are handled with care and returned to you after the shoot if needed.

How many images will I actually need for Amazon?

Amazon allows 9 images plus 1 video per listing. For a well-performing listing, you want to fill all 9 slots: 1 compliant main image, 3–4 detail and angle shots, 2–3 lifestyle or context images, and 1–2 infographic-ready images showing dimensions or benefits. We plan this with you before the shoot.

Can you match my existing Amazon images if i am adding new products?

Yes. We document all shoot settings — lighting ratios, distances, angles, and colour grading — so future products can be matched exactly. This keeps your catalogue visually consistent as you scale.

Do you create the infographic text and graphics, or just the base images?

We shoot and deliver the base images specifically prepared for infographic overlay — clean product shots with the right angles and framing for text and graphic additions. Infographic design (adding the text, icons, and graphics) is available as an add-on — ask about this during your Image Review.

How long does it take to receive my images?

Standard turnaround is 7–10 working days from shoot day. A 5-day priority turnaround is available on request. You’ll know your delivery date before the shoot begins — no vague timelines, no chasing.

READY TO START? 

Let's see what
your products look like at
their best.

A free 15-minute Image Review. We look at what you have, talk through what’s possible, and give you an honest recommendation — no pitch, no pressure.

Takes 30 seconds to book · Available most weekdays

✓ No commitment required

✓ Honest feedback, not a sales call

✓ UK-based, fast turnaround

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